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MEATigation activities started, like many things in the spring of 2020, online.

We had our KICKOFF meeting in May 19-20, including keynotes from three amazing scholars: Karen Lykke Syse (UiO), on «Buying meat in Norway 1920-2020: Environmental impacts and cultural change»; Marthe Hårvik Austgulen (Centre for Welfare and Labour Research SIFO, Oslo Met), on «Environmentally sustainable meat consumption: the role of the citizen-consumer as part of the solution» and from New Zealand (she had to stay up that night!), Annie Potts (University of Canterbury, New Zealand) on «Meat Culture and its Alternatives». We learned a lot and got to hear about each other’s favourite animals (not only species, but individual animals), and laugh online with the ice-breaker activities prepared by the Gibberish improv group. Ours is a team of 25 people from different disciplines, countries and sectors and it is coming together! Watch the keynote lectures on our youtube channel!

Inderøyningen reporting on MEATigation

Our regular work activities are structured through in-group monthly meetings. Our first ON SITE meeting took place in our partner’s site Snerting Ranch, in June 17-20 2020. –You can MEET some of the human and non-human animals here. The weather gods were kind to us. We got to learn from Jon Leira about his practices of organic, low-intensity, grass-grazed cattle farming. We saw baby calf suckling their moms, and found out about the mostly off-hands way of managing the animals. Providing shelter, water and food when needed and otherwise allowing them to graze free. We were honoured that our project was featured in the local news, in a piece for Inderøyningen, by Reidar Sundal.