Transforming MEAT: Climate, Culture, Animals

19-20 September 2022, Tøyen Hovedgård (Tøyen Manor House), Oslo

More information

What is the future of meat? Can we find inspiration in the past? Can meat-replacement products help reduce meat consumption, or is scaling down production through regenerative farming a better way forward? How do animals and people matter in making and transforming meat?

Meat reduction is flagged as a key measure that all individuals can take to lower the impact of our diets on the planet and on biodiversity and to help mitigate a looming climate catastrophe. But how practicable are changes in food culture and in meat culture specifically? How do we do it and why?

Join us for a two-day open meeting of the NFR project MEATigation: Towards sustainable meat-use in Norwegian food practices for climate mitigation. With keynotes from Jamie Lorimer, Paula Varela, Rob Burton and Clemens Driessen, and invited talks from business and farming actors including Live Skinnes, Sven-Arne Lie, Kenneth Skauge (MENY), as well as MEATigation’s own researchers and artists’ team.



Matens meglere: Kontroll, kvalitet og kunnskap i den industrielle matens tid

New open-access book publication for MEATigation researcher Associate Professor Terje Finstad!

«How can we be sure that the food we buy in grocery stores won’t make us sick? The institutions, laws and regulatory systems put in place to safeguard that food is safe to consume are the result of a long and complex process. This book takes a close look at that process and at how various actors and institutions – we call them ‘food’s facilitators’ – have worked to ensure that the food we eat is fresh, healthy and safe.»

The book is co-edited by Finstad with  Stig Kvaal, Håkon B. Stokland and Per Østby and takes a close look at the development of modern food production and provision systems through different case-studies, from cookbooks and refrigeration to industrialised salmon aquaculture.

We had our first IN PERSON research meeting 4-5th November 2021 in Trondheim!

The MEATigation team from UiO, Ruralis, NTNU and artistic research partners met at Trondjems Kunstforening for a one and a half-day meeting on our current research. We got to meet each other in person, discuss preliminary findings from our empirical research with Norwegian households (WP2), find out about the Eat Like your Grandparents or ELG diet designed in WP1, hear from farm experiences and interviews with sustainability change agents in retail (WP3)! We had a lovely vegan dinner -partly  inspired by ELG- at our partner’s site Stammen Café og Bar. Organised by improvisation theater group Gibberish, we had different ice-breaker and reflection activities. But perhaps one of the highlights of achievement was that -despite some of us never having met before- we managed to improvise singing together for the MEATigation jingle produced by Chicks on Speed -the chorus- inspired by a contribution of Johannes Volden- was «lots of meat in the discount counter».

MEATigation explores meat as culture through artistic research.

The spoken word improvisation ‘Meet me over Meat’ was part of the Artistic Research Autumn Forum 2021 in Trondheim #ARF2021 #meatigation in the Chicks on Speed session Uploading the Human, October 19th 2021 9-10PM CET, Dokkhuset, Trondheim.

Meet me over Meat is performed with Mary Ocher, in Berlin, on piano, Michael Francis Duch on double bass, Melissa E. Logan on saxophone, and Sophia Efstathiou on voice and text.
Watch it here ( )

Don’t miss the performance of our collaborators, Center for Genomic Gastronomy, at the Smak Ås festival this 16th of October 2021!

The performance is titled “NorVegan National Dish”, inspired by the former Norwegian Minister of Agriculture (Sylvi Listhaug)’s polling in 2014 when she proposed that there be a new National dish for Norway. In NorVegan National Dish Center for Genomic Gastronomy explore what a national dish made only from plants grown in Norway might taste like. For Smak Ås CGG conducted a historical re-enactment of the focus groups and polling that Listhaug hosted in 2014. This project also explores the uncomfortable space between a desire to re-localise food systems and the tendancy across Europe for increasing extreme nationalistic rhetoric. Meat eating (or not) is political, and CGG’s project aims to bring that dialogue to the foreground through food.

MEATigation is presenting its outcomes!

PI Sophia Efstathiou is holding an invited lecture on her latest chapter «Meat we don’t Greet -How ‘sausages’ can save pigs or how effacing livestock makes room for emancipation«. The talk is held as part of the University of Oslo Science Studies Colloquium series on October 27th, 2.15pm at Blindern Campus. Georg Sverdrups Hus, Undervisningsrom 1

See more details here

The MEATigation team is growing! Meet Johannes Volden,  Doctoral Research Fellow at Centre for Development and the Environment (SUM), University of Oslo.

Johannes will be working with MEATigation WP2 leader Dr. Arve Hansen on «Meating the Anthropocene: Barriers and opportunities for alternative proteins in Norway«. Johannes studied Human Geography and Sociology at Durham University and has a master’s degree in interdisciplinary environment and development studies from SUM. Johannes‘s research interests revolve around (un)sustainable consumption, particularly related to food and mobility. While his master’s thesis dealt with consumer air-travel, his PhD project focuses on the potentials and pitfalls of alternative proteins in households’ food practices and in the food system more broadly.

Johannes‘s project will inform MEATigation by investigating what role emerging meat alternatives – including plant-based protein, edible insects, and lab-grown meat – can play in transforming Norwegian food practices.

Fun facts about Johannes: he likes to play the guitar and is extremely terrified of jellyfish. 

MEATigation are recruiting households to participate in our study of how meat matters in Norwegian food practices, focusing on Oslo, Trondheim, and Ottadalen.

Vi er no i gang med å samle inn data på kjøtforbruk til MEATigation prosjektet. Vi ser etter alle typar folk, både dei som et mykje og dei som et lite/ingenting av kjøt. Det hadde vore strålande om de kan hjelpe til med å spre ordet.

For meir informasjon og for påmelding, sjå her:…/delta-i-forskningsprosjekt.html

‘Our’ PhD student: Vilde Johannessen participated in the Youth’s Climate Meeting in Trøndelag this March 2020.

The meeting’s proceedings are available here (på norsk).

MEATigation activities started, like many things in the spring of 2020, online.

We had our KICKOFF meeting in May 19-20, including keynotes from three amazing scholars: Karen Lykke Syse (UiO), on «Buying meat in Norway 1920-2020: Environmental impacts and cultural change»; Marthe Hårvik Austgulen (Centre for Welfare and Labour Research SIFO, Oslo Met), on «Environmentally sustainable meat consumption: the role of the citizen-consumer as part of the solution» and from New Zealand (she had to stay up that night!), Annie Potts (University of Canterbury, New Zealand) on «Meat Culture and its Alternatives». We learned a lot and got to hear about each other’s favourite animals (not only species, but individual animals), and laugh online with the ice-breaker activities prepared by the Gibberish improv group. Ours is a team of 25 people from different disciplines, countries and sectors and it is coming together! Watch the keynote lectures on our youtube channel!

Inderøyningen reporting on MEATigation

Our regular work activities are structured through in-group monthly meetings. Our first ON SITE meeting took place in our partner’s site Snerting Ranch, in June 17-20 2020. –You can MEET some of the human and non-human animals here. The weather gods were kind to us. We got to learn from Jon Leira about his practices of organic, low-intensity, grass-grazed cattle farming. We saw baby calf suckling their moms, and found out about the mostly off-hands way of managing the animals. Providing shelter, water and food when needed and otherwise allowing them to graze free. We were honoured that our project was featured in the local news, in a piece for Inderøyningen, by Reidar Sundal.